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Healthcare Technology, Built Differently

Medical insight.
Software excellence.

PROTRADEV develops healthcare systems, mobile applications, and digital commerce platforms through one integrated team: healthcare experts who understand the sector, and senior software professionals who know how to build secure, scalable products.

Since 2020 Egyptian venture Healthcare + Tech One integrated team Web + Mobile End-to-end delivery

Two disciplines.
One successful system.

Healthcare Experts Domain insight & validation
</> Senior Engineers Architecture & delivery

About PROTRADEV

Technology shaped by real healthcare experience.

Established in Egypt in 2020, PROTRADEV operates in information technology and electronic commerce. The company develops mobile applications, software systems, and digital commerce platforms designed to simplify complex business and healthcare transactions across Egypt, the Middle East, and Africa.

Our Dual-Expertise Model

Built with healthcare. Engineered for impact.

Every project is shaped jointly by people who understand healthcare operations and professionals who master modern product and software engineering.

01

Healthcare Domain Team

Medical, pharmaceutical, commercial, and operational experts turn real sector needs into precise product requirements.

  • Healthcare and business discovery
  • Workflow and product-data validation
  • Regulatory and operational perspective
  • Continuous expert review
+
02 </>

Senior Technology Team

Product strategists, UX designers, architects, and experienced engineers transform validated needs into secure, usable, and scalable systems.

  • Product and experience design
  • Modern software architecture
  • Secure engineering and QA
  • Deployment and continuous evolution

A PROTRADEV Product

Luveina: connected healthcare commerce.

Luveina is a web and mobile commerce platform being prepared to connect licensed healthcare sellers, service providers, organizations, and consumers through multiple transaction models. The product is currently progressing through readiness, quality, and launch-preparation activities.

PRODUCT IN READINESS & VALIDATION
01Healthcare consumables 02Cosmetics & supplements 03Medical supplies & devices 04Medicines & pharmacy products
LUVEINA CONNECTED COMMERCE
B2C

Seller to Consumer

Direct purchases, delivery options, and multiple payment methods.

B2B

Seller to Business

Commercial orders, quotations, private pricing, and branch-level operations.

CONTRACTED

Covered Services

Special arrangements for organizations and eligible beneficiaries.

PRIVATE TRADE

Selected Partners

Controlled offers, quantities, and commercial terms for approved buyers.

Seller storefronts Multi-branch selling Orders & quotations Product management Delivery options Flexible payments Notifications Seller reports Private offers

Leadership & Advisors

Cross-disciplinary leadership.

The leadership group combines business management, healthcare, finance, regional relationships, and commercial development. LinkedIn profiles are provided for professional background and verification.

Dr. Wael Rashad professional portrait

Dr. Wael Rashad

Chairman

Business leadership and strategic oversight, supporting the company’s market direction and governance.

View LinkedIn in
Dr. Tarek Elgendy professional portrait

Dr. Tarek Elgendy

Vice Chairman

Business relations, performance oversight, market development, and regional engagement.

View LinkedIn in
Dr. Haytham Abuelfadl professional portrait

Dr. Haytham Abuelfadl

Board Member · Healthcare Business

Extensive healthcare and pharmaceutical-sector experience across Egypt and the Middle East, with international business management expertise.

View LinkedIn in
NF

Mr. Nasser Fadda

Board Member · Finance

Financial-sector management experience, partnership structuring, and commercial governance across Egypt and the Gulf.

View LinkedIn in
MS

Prof. Dr. Mohab Salah

Board Member · Medical Advisor

Medical and academic perspective supporting healthcare relevance, professional insight, and product direction.

Medical Advisor MD

Limited Private Participation

Explore PROTRADEV’s next growth stage.

According to information provided by the company, the founders supplied initial funding of £270,000. PROTRADEV is considering confidential discussions with suitable strategic and financial participants regarding approximately 10%–20% of its shares, linked to an indicative additional funding range of £50,000–£100,000.

Company-provided records indicate that its share capital and share records are denominated in pound sterling, with the shares registered through Misr for Central Clearing, Depository and Registry and custody arrangements through QNB Alahli. Supporting corporate, custody, and share documents should be reviewed directly during due diligence. The company may be revalued after commercial launch and initial transactions; no increase in value is guaranteed.

Founder Funding · Stated £270K
Additional Funding · Indicative £50K–£100K
Share Availability · Indicative ~10% - 20%

What happens after an expression of interest?

  • Confidential introductory discussion with company representatives.
  • Review of corporate documents, product status, plans, and use of funds.
  • Independent commercial, technical, financial, and legal due diligence.
  • Final valuation, structure, rights, percentage, and agreements negotiated separately.
Important: This section presents company-provided information for preliminary, private expressions of interest only. It is not a public offering, securities prospectus, investment recommendation, guarantee of returns, or binding offer. Figures, share availability, custody arrangements, and corporate statements must be verified against official documents and remain subject to valuation, approvals, definitive agreements, and applicable Egyptian laws and regulatory requirements. Prospective participants should obtain independent legal, financial, and tax advice.

Contact PROTRADEV

Projects, partnerships, and private participation.

Choose the most relevant regional contact or email the company team. Email remains the preferred channel for formal participation enquiries.

info@protradev.com ↗